
Having launched as a shirt specialist of some repute in Glasgow Ted Baker quickly became the place to buy some
of the very best contemporary men's shirting around.
From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour,
so much so in fact that the first stores used to provide a laundry service for every shirt purchased –
something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’.
Everything produced under the Ted Baker name has his personality woven into its very heart.
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As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one …
primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo stuffing at Christmas,
a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Roy of the Rovers style?
Ted remains one of the only brands to be built into an international designer label without an advertising campaign.
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As Ted chooses not to advertise, he must do everything he can to support the collections in a more consistent, different and fun manner.
We hope you’ll agree our new ‘no ordinary designer website’ does this down to a tee.
• Ted Baker is one of the fastest-growing leading lifestyle brands in the UK.
• The collections have expanded rapidly since its beginnings as a menswear brand in Glasgow in 1987.
• Today Ted Baker offers a wide range of collections including: Menswear, Womenswear, Global, Endurance, Pashion, Langley, Accessories, Fragrance, Skinwear, Footwear, Eyewear and Watches.
• Ted Baker has a portfolio of stores in the UK and USA and is also present in leading department stores.
• After signing three new territorial license agreements in 2006 and initially opening stores in Hong Kong, Singapore and Dubai
we've continued our expansion in 2007 with the opening of a further store in Hong Kong, Singapore, Bangkok, three in Kuala Lumpur
and two each in Dubai and Jakarta. We also have locations in Taiwan and Bangkok.
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