Having launched as a shirt specialist of some repute in Glasgow Ted Baker quickly became the place to buy some

of the very best contemporary men's shirting around.

From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour,

so much so in fact that the first stores used to provide a laundry service for every shirt purchased –

something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’.

Everything produced under the Ted Baker name has his personality woven into its very heart.

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As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one …

primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo stuffing at Christmas,

a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Roy of the Rovers style?

Ted remains one of the only brands to be built into an international designer label without an advertising campaign.

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As Ted chooses not to advertise, he must do everything he can to support the collections in a more consistent, different and fun manner.

We hope you’ll agree our new ‘no ordinary designer website’ does this down to a tee.

• Ted Baker is one of the fastest-growing leading lifestyle brands in the UK.

• The collections have expanded rapidly since its beginnings as a menswear brand in Glasgow in 1987.

• Today Ted Baker offers a wide range of collections including: Menswear, Womenswear, Global, Endurance, Pashion, Langley, Accessories, Fragrance, Skinwear, Footwear, Eyewear and Watches.

• Ted Baker has a portfolio of stores in the UK and USA and is also present in leading department stores.

• After signing three new territorial license agreements in 2006 and initially opening stores in Hong Kong, Singapore and Dubai

we've continued our expansion in 2007 with the opening of a further store in Hong Kong, Singapore, Bangkok, three in Kuala Lumpur

and two each in Dubai and Jakarta. We also have locations in Taiwan and Bangkok.

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